Address Validator Port Reference

10.5
- 10.5.4
- 10.4.0

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Category Description

Output port that writes a text description of the likely social and economic status of a household.

The Category Description port uses reference data to return customer segmentation data for the address. Customer segmentation is a form of demographic analysis that infers social and economic status information about the residents at an address. For example, customer segmentation can estimate financial wealth, age, and family size for the address residents. The Category Description port describes the social and economic indicators that customer segmentation infers about an address.

Category Description Usage

Select Category Description to write a description of the customer segmentation category to which the address residents belong. The category represents the likely social and economic status of the residents.

Consider the following guidelines when you use the Category Description port:

Category definitions vary from country to country. If you perform customer segmentation analysis on addresses from more than one country, add a country code output port to the address record.

You can select the Category Code port when you select Category Description. The Category Code port writes a code value that represents the category.

The category description identifies several social and economic factors that may apply to residents at an address. Select the Group Code or Group Description port to add higher-level demographic data to the address record.

Port Location

The following table provides the location and default precision of the Category Description port:

Port Type	Port Group	Template Model	Precision
Output	CAMEO	Basic	200

Category Description Output Values

The Category Description port writes a text description of the customer segmentation category for the address. The port can return descriptions for multiple countries.

For example, the following table describes the output generated on the Category Description port for Swedish addresses:

Code	Description
1A	Educated couples and families in exclusive areas
1B	Mature and retired home owners in rural dwellings
1C	Older and mature couples in executive family neighborhoods
1D	Affluent couples and families in rural and suburban areas
1E	Older and mature households in wealthy family neighborhoods
2A	Wealthy school-age families in retired communities
2B	Retired executives in affluent areas
2C	Older couples and single people in retired neighborhoods
3A	Couples in comfortable family neighborhoods
3B	Couples and families in rural and suburban areas
3C	Comfortable couples and families with school-age children
3D	Couples and families with pre-school and school-age children
4A	Retired couples and single people in older rural communities
4B	Comfortable couples and families in rural neighborhoods
4C	Comfortable older couples and single people in retired areas
5A	Couples and families in retired outer suburban areas
5B	Less affluent mature families and retired couples
5C	Young couples and single people in retired neighborhoods
6A	Educated couples and single people in less affluent neighborhoods
6B	Couples and families in less affluent outer suburbs
6C	Less affluent couples and single people in student areas
6D	Young and older couples and families in mixed areas
7A	Poorer couples and single people in student areas
7B	Poorer mature households in retired areas
7C	Students in young single person neighborhoods

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Table of Contents

Address Validator Port Reference

Address Validator Port Reference

Category Description

Category Description

Category Description Usage

Port Location

Category Description Output Values