: The values used by the step is what you define here and does not change. For example, the Rating field, which was defined as having one of three values, will be set to one of these three as you are designing this guide. The value you set here is what will be used when this object is created. However, if this were text, the text may also have embedded fields. This example has three different kinds of content fields. The differ because Process Designer knows what kind of data is being set. For example, Converted was defined as a checkbox, Rating as a picklist with predefined values, and Zip/Postal Code is defined as text.