Table of Contents

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  1. Preface
  2. Introduction to Informatica MDM - Customer 360
  3. Getting Started
  4. Adding Records
  5. Finding Records
  6. Editing Records
  7. Working with Drafts
  8. Participating in Review Processes
  9. Importing Data
  10. Resolving Duplicates
  11. Investigating Data Changes
  12. Investigating Hierarchies and Relationships
  13. Viewing the Relationship Graph

Overview of Informatica MDM - Customer 360

Overview of
Informatica MDM - Customer 360

Informatica MDM - Customer 360
provides clean, consistent, and connected information about customers. Business managers use the master customer data to make better business decisions about customers and manage customer relationships. You can get a single trusted view of a customer.
With
Customer 360
, business users can achieve the following goals:
  • Streamline the customer onboarding and qualification process.
  • Centralize the data about customers in a master database.
  • View the relationships between customers, parent companies, subsidiaries, and related organizations.
  • Design campaigns based on customer preferences and behavior.
  • Improve customer service.
  • Connect customer data to the product catalogs and view the buying patterns.
  • View customer-to-product relationships.
Customer 360
is based on
Multidomain MDM
. Business users connect to master customer data through a business-friendly user interface. The user interface displays an enterprise-level dashboard as well as 360 degree customer views that are customized for different business users.
The
Customer 360
environment integrates with Informatica Product 360, which is a product information management system.
Use
Customer 360
to access the master data that is stored in the Hub Store. Master data is organized by business entities. Business entities are the type of top-level data that has significance for an organization. Business entities include persons and organizations.
Business users use
Customer 360
to perform the following activities:
  • Add records.
  • Search for and edit records.
  • Manage relationships between records.
  • Participate in review processes for new and changed records.
  • Import records in bulk to create new customers.