provides clean, consistent, and connected information about customers. Business managers use the master customer data to make better business decisions about customers and manage customer relationships. You can get a single trusted view of a customer.
, business users can achieve the following goals:
Streamline the customer onboarding and qualification process.
Centralize the data about customers in a master database.
View the relationships between customers, parent companies, subsidiaries, and related organizations.
Design campaigns based on customer preferences and behavior.
Improve customer service.
Connect customer data to the product catalogs and view the buying patterns.
View customer-to-product relationships.
is based on
. Business users connect to master customer data through a business-friendly user interface. The user interface displays an enterprise-level dashboard as well as 360 degree customer views that are customized for different business users.
environment integrates with Informatica Product 360, which is a product information management system.
to access the master data that is stored in the Hub Store. Master data is organized by business entities. Business entities are the type of top-level data that has significance for an organization. Business entities include persons and organizations.
Business users use
to perform the following activities:
Search for and edit records.
Manage relationships between records.
Participate in review processes for new and changed records.