Salesforce Marketing Cloud is a Salesforce platform that you can use to manage marketing. Salesforce Marketing Cloud uses the email, mobile, and social media channels to manage marketing. You can use the Contact Builder application in Salesforce Marketing Cloud to access and manage contact data of customers. The Contact Builder application provides you with a single point view of how customer data is organized and the relationships between data. Related data are grouped as attribute groups.

The following are the categories of the attribute groups: