An entity with significance to an organization. Organizations commonly define business entity types to represent customers, suppliers, employees, products, and accounts. For example, a business entity type might be Person. The customer John Smith is a business entity of type Person.

In the business entity data model of Informatica Data Director, business entities replace subject areas.

A set of operations that run MDM Hub code to create, update, delete, and search for base object records in a business entity. You can develop a custom user interface that can run Java code or JavaScript code to make business entity service calls.

A view that represents a condensed version of a business entity.

Business entity-based Informatica Data Director (IDD). With the Entity 360 framework enabled, IDD users edit and manage master data from an entity workspace instead of the Data workspace.

A web-based utility to add, change, and manage Informatica Data Director applications that are based on the subject area data model.

In Informatica Data Director, a dropdown list of values from which the application user can choose. Usually, lookup values are defined in a physical lookup base object table with a foreign key between the base object and the lookup base object.

A web-based utility to define business entity models, tasks, and transformations, and design the user interface for Informatica Data Director.

In the business entity data model of Informatica Data Director, the Provisioning tool replaces the IDD Configuration Manager.

A business entity that is associated with a lookup base object.

In the business entity data model of Informatica Data Director, reference entities replace lookups.

In Informatica Data Director, a collection of data that can be treated as a unit from a business perspective.