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Use Case for the Linking Process

You work for a large insurance organization that wants to enrich the existing customer database with data from third-party data provider services in a Hadoop environment. The organization wants to compare the existing data with the third-party data to identify potential business prospects. The organization wants a 360-degree view of the customers to understand the relationship between them and come up with targeted marketing programs.

To identify potential business prospects and develop targeted marketing programs, perform the following tasks:

Use a data integration tool to read data from different data sources and write the data to HDFS in the fixed-width format.

Use

Relate 360

to link the input records.

Load the linked data into HBase.

To identify potential business prospects, identify the group of records that do not have records from the existing customer database.

View the details of the potential business prospects to understand the relationship between them.

Based on the relationship between the potential business prospects, develop targeted marketing programs.

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User Guide

User Guide

Use Case for the Linking Process

Use Case for the Linking Process