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  1. Preface
  2. Part 1: On-Prem Operations
  3. Part 2: Parameter and Element Reference
  4. Appendix A: Geocode Countries
  5. Appendix B: Certified Mode Values

On-Premises Developer Guide

On-Premises Developer Guide

CAMEO Consumer Segmentation

CAMEO Consumer Segmentation

CAMEO profiles from the TransUnion Information Group provide consumer classification systems that indicate the socio-economic and geo-demographic profiles of neighborhoods across the world. You can retrieve CAMEO profiles as an address enrichment for many countries.
To receive CAMEO information in the validated addresses, you must install the CAMEO reference address databases.
Informatica Address Verification adds CAMEO information only to validated addresses. To enable CAMEO enrichment, you must install the Batch and Interactive reference address databases along with the CAMEO databases.
The CAMEO profiles contain socio-demographic and lifestyle data at the microcell level based on parameters such as age, education, income, and general interests.
The following list shows some of the use cases for CAMEO profiles:
  • Enhance and segment consumer databases
  • Improve your understanding about customers and responders
  • Find more prospects by finding look-alikes
  • Perform area and location analysis
  • Understand market potential
  • Perform advanced statistical analysis and modeling

Database Filename Format

The CAMEO database filenames have the following format:
[ISO]_ADV_ENR_CAM_000_6_1_0.MD6
[ISO] represents the three-letter ISO-3166 code for the country name.

Supported Countries

You can configure Address Verification to include CAMEO information in valid output for the following countries:
Australia
Austria
Belgium
Brazil
Canada
Czech Republic
Denmark
Estonia
Finland
France
Germany
Hong Kong
Hungary
India
Indonesia
Ireland
Italy
Japan
Korea
Mexico
Netherlands
New Zealand
Norway
Poland
Portugal
Romania
Singapore
Slovakia
South Africa
Spain
Sweden
Switzerland
United Kingdom
United States

Status Codes for CAMEO

Address Verification returns status codes that describe the status of the CAMEO data in the output address. For information about CAMEO status codes, see Certification and Enrichment Data Status Codes.