Address Validator Port Reference

10.5.4
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- 10.5
- 10.4.0

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Group Description

Output port that writes a text description of the demographic group to which a household is likely to belong. The Group Description port identifies a demographic group within a country.

The Group Description port uses reference data to return customer segmentation data for the address. Customer segmentation is a form of demographic analysis that infers social and economic status information about the residents at an address. For example, customer segmentation can estimate financial wealth, age, and family size for the address residents. The Group Description port summarizes the customer segmentation analysis. It writes a text description of the demographic group that the address is likely to belongs to.

Group Description Usage

Select Group Description to write the demographic group identified for the address residents.

Consider the following guidelines when you use the Group Description port:

Group descriptions vary from country to country. If you perform customer segmentation analysis on addresses from more than one country, add a country code output port to the address record.

You can select the Group Code port when you select Group Description. The Group Code port returns a code value of one or two characters that identifies the demographic group.

The group description provides a high-level summary of the customer segmentation analysis for the address. Select the Category Code or Category Description port to add lower-level customer segmentation data to the address.

Port Location

The following table provides the location and default precision of the Group Description port:

Port Type	Port Group	Template Model	Precision
Output	CAMEO	Basic	200

Group Description Output Values

The Group Description port writes a text description of the demographic group that customer segmentation analysis identifies for the address. The port can return descriptions for multiple countries.

For example, the following table describes the output generated on the Group Description port for German addresses:

Code	Description
1	Upper class
2	Upper middle class
3	Middle class
4	Middle class couples
5	Middle class single people
6	Middle class families
7	Lower middle class
8	Working class
9	Urban working class

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Table of Contents

Address Validator Port Reference

Address Validator Port Reference

Group Description

Group Description

Group Description Usage

Port Location

Group Description Output Values