You can perform an ad hoc match before importing data into the Customer 360 database. To identify duplicate records, the ad hoc match process uses a match rule set that you configure in the MDM Hub Console. If the value of the

cmx.server.match.exact_match_fuzzy_bo_api

property is set to 0, the match rules with the exact match strategy do not participate in the match process. If the value is set to 1, the match rules with the exact match strategy participate in the match process. Default is 0.