Table of Contents

Search

  1. Preface
  2. Introduction
  3. Major Concepts
  4. Prototyping
  5. The Design Issues
  6. Standard Population Choices
  7. Customer Identification Systems
  8. Identity Screening Systems
  9. Fraud and Intelligence Systems
  10. Marketing Systems

Best Practices Guide

Best Practices Guide

Marketing Systems

Marketing Systems

This chapter provides a background to why Informatica’s approach to identity search and matching supports strong marketing systems.

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