The Informatica Data Director (IDD) is a data governance application for Informatica MDM Hub that enables business users to effectively create, manage, consume, and monitor master data. Informatica Data Director is web-based, task-oriented, workflow-driven, highly customizable, and highly configurable, providing a web-based configuration wizard that creates an easy-to-use interface based on your organization’s data model.

Integrated task management ensures that all data changes are automatically routed to the appropriate personnel for approval prior to impacting to the 'best version of the truth.' As tasks are routed, the Informatica Data Director Dashboard provides business users with a view of assigned tasks, while also providing a graphical view into key metrics such as productivity and data quality trending.

In addition, Informatica Data Director leverages Informatica's Security Access Manager (SAM) module, providing a comprehensive and flexible security framework - enabling both attribute and data level security. With this, customers can strike that elusive balance between open and secure by strengthening policy compliance and ensuring access to critical information.

Informatica Data Director enables data stewards and other business users to:

With the Informatica Data Director, companies can reduce cost of quality by proactively managing data, improve productivity by finding accurate information faster, enable compliance by providing a complete, consistent view of data and lineage, and increase revenue by acting on master data relationship insights.