As data arrives at the hub, it is often not standardized. This standardization includes name corrections (for example,

Mike

to

Michael

), address standardizations (for example,

123 Elm St., NY NY

to

123 Elm Street, New York, NY

), as well as data transformations (one data model to another). The data can be enriched or augmented with data from third-party data providers such as D&B and Acxiom. Informatica MDM Hub provides out-of-the-box integration with major third-party data providers within its user interface.

After data standardization and enrichment, common records are identified by rapidly matching against each other. Once common records are identified, you can either link them as a registry style or merge the best attributes from the matched records to create the Best Version of the Truth. This reconciliation process, achieved within the Informatica Trust Framework and governed by configured business rules, provides the best attributes from contributing systems.

Relating people and organizations is a key requirement for many organizations. Informatica MDM Hub’s Hierarchy Management capabilities let users group people into households and companies into corporate hierarchies.

Informatica MDM Hub also provides GUI-based functionality, enabling users to define and configure business rules that affect how data is cleansed, matched, and merged. This data management workflow presents the exceptions or non-automated matches to the data steward for resolution.

All data in the Informatica MDM Hub is available based on the entitlement rules that are put in place, ensuring that only authorized users can view or modify the data and, if necessary, mask important data (such as tax ID numbers).

One common goal of sharing the data in Informatica MDM Hub is to synchronize it with contributing source systems as well as downstream systems. Informatica MDM Hub can be configured to handle these synchronizations in real time, near-real time, or batch mode. If in real time or near-real time mode, Informatica MDM Hub is smart enough to avoid loop backs with the system that initiated the change in the first place.

Informatica MDM Hub also has the ability to dynamically aggregate transaction and activity data into a central record, leveraging federated query technology built into the hub. This allows organizations to store only the reference data in the hub while providing access to all the transaction data in real time.

With the complete view of the client and their transactions, users can configure notification events that are triggered when data changes and can kick off a workflow process, an email, or invoke a web service. This allows organizations to respond to changes as they happen.

Finally, Informatica MDM Hub can be configured to share data using pre-configured web services, or organizations can assemble higher-level functions by orchestrating multiple services.