Data cleansing for external applications

— An external application can use the cleanse request independently of the Informatica MDM Hub master record functionality. External applications can invoke cleanse to interface with data quality facilities provided by Informatica to process input data.

Address verification for external applications

— Informatica MDM Hub provides the functionality to validate and standardize addresses. These facilities can be used by external applications to improve the quality of the address data that is entered into them.

Cleanse used in combination with put

— The most common use of the cleanse request is to cleanse an individual field before the record is passed to the put request.

Cleanse used in combination with match

— The match request provides access to the matching rules and allows you to search Informatica MDM Hub for records that contain values that are similar, but not necessarily identical to the search criteria. To improve the quality of matches returned, you can cleanse the search criteria before passing them to the match request.