The main outbound flow out of Informatica MDM Hub is called
distribution
. Once the master record is established for a given entity, Informatica MDM Hub can then (optionally) distribute the master record data to other applications or databases.
For example, if an organization’s billing address has changed in Informatica MDM Hub, then Informatica MDM Hub can notify other systems in the organization (through JMS messaging) about the updated information so that master data is synchronized across the enterprise.