determines which cell data should survive and which one should be discarded. Survivorship applies to both trust-enabled columns and columns that are not trust enabled. When comparing cells from two different records,
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determines survivorship based on properties of the data. For example, if the two columns are trust-enabled, then the cell with the highest trust score wins. If the trust scores are equal, then the cell with the most recent LAST_UPDATE_DATE wins. If the LAST_UPDATE_DATE is equal,