CAMEO profiles from the TransUnion Information Group provide consumer classification systems that indicate the socio-economic and geo-demographic profiles of neighborhoods across the world. You can retrieve CAMEO profiles as an address enrichment for many countries.
To receive CAMEO information in the validated addresses, you must install the CAMEO reference address databases and include the corresponding unlock codes in
Informatica Address Verification adds CAMEO information only to validated addresses. To enable CAMEO enrichment, you must install the Batch and Interactive reference address databases along with the CAMEO databases. You cannot retrieve enrichments in the fast completion mode.
The CAMEO profiles contain the latest socio-demographic and lifestyle data at microcell level based on parameters such as age, education, income, and general interests.
The following list shows some of the use cases for CAMEO profiles.
Enhance and segment consumer databases
Improve your understanding about customers and responders
Find more prospects by finding look-alikes
Perform area and location analysis
Understand market potential
Perform advanced statistical analysis and modeling
You can configure Address Verification to include CAMEO information in the validated output for the following countries: