Table of Contents

Search

  1. Preface
  2. Getting Started with Informatica Address Verification (On-Premises)
  3. General Settings
  4. Input Parameters
  5. Process Parameters
  6. Address Enrichments
  7. Result Parameters
  8. Output Fields
  9. Assessment Codes and Return Codes
  10. Frequently Asked Questions
  11. Appendix A: Geocode Countries
  12. Appendix B: CASS Enrichments

Developer Guide (On-Premises)

Developer Guide (On-Premises)

CAMEO Consumer Segmentation

CAMEO Consumer Segmentation

CAMEO profiles from the TransUnion Information Group provide consumer classification systems that indicate the socio-economic and geo-demographic profiles of neighborhoods across the world. You can retrieve CAMEO profiles as an address enrichment for many countries.
To receive CAMEO information in the validated addresses, you must install the CAMEO reference address databases and include the corresponding unlock codes in
SetConfig.xml
.
Informatica Address Verification adds CAMEO information only to validated addresses. To enable CAMEO enrichment, you must install the Batch and Interactive reference address databases along with the CAMEO databases. You cannot retrieve enrichments in the fast completion mode.
The CAMEO profiles contain the latest socio-demographic and lifestyle data at microcell level based on parameters such as age, education, income, and general interests.
The following list shows some of the use cases for CAMEO profiles.
  • Enhance and segment consumer databases
  • Improve your understanding about customers and responders
  • Find more prospects by finding look-alikes
  • Perform area and location analysis
  • Understand market potential
  • Perform advanced statistical analysis and modeling
You can configure Address Verification to include CAMEO information in the validated output for the following countries:
  • Australia
  • Austria
  • Belgium
  • Brazil
  • Canada
  • Czech Republic
  • Denmark
  • Estonia
  • Finland
  • France
  • Germany
  • Hong Kong
  • Hungary
  • Indonesia
  • Ireland
  • Italy
  • Japan
  • Mexico
  • Netherlands
  • New Zealand
  • Norway
  • Poland
  • Portugal
  • Romania
  • Russian Federation
  • Singapore
  • Slovakia
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • United Kingdom
  • United States