Address Validator Port Reference

10.2.2
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Customer Segmentation

Customer segmentation data helps you understand the lifestyles and purchasing habits of individuals and households. You can use customer segmentation data to better understand your current customers and to identify potential customers.

Customer segmentation is a form of demographic analysis that uses address reference data to estimate the type of residents that an address is likely to contain. Customer segmentation can provide the following social and economic indicators for the residents at an address:

Number of residents

Financial status, such as less affluent, comfortable, or affluent

Life stage, such as young families or retired couples

Household size, such as singles, couples, or families with children

Occupation type, such as blue collar or white collar

Property status, such as home rental or home owner

You select ports from the CAMEO output group to add customer segmentation data to address records.

Example: Using CAMEO Port Data in a Mail Campaign

Customer segmentation data applies to residential addresses. You may be able to organize the address record set by residence type before you perform address validation. For example, you may use the address records from a Customer Relationship Management (CRM) database as input data for the address validation mapping. If you cannot verify that the address record set contains residential addresses, use the Category Code or Group Code port to identify records that return customer segmentation data.

You can select the following ports to verify that an address contains customer or prospect data:

Use the Residential Delivery Indicator port with United States data to verify that an address identifies a private residence.

Use contact name and contact function ports to identify mail recipients at a place of business. You may decide to omit business addresses from the mail campaign. CAMEO ports can return data for a business address if there are residential addresses nearby.

Use sub-building ports to identify apartment residences.

Use Commercial Mail Receiving Agent (CMRA) ports to identify commercial mailboxes. You may decide to omit commercial mailboxes from the mail campaign.

Use postal phrase ports to identify Post Office boxes. You may decide to omit Post Office boxes from the mail campaign.

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Table of Contents

Address Validator Port Reference

Address Validator Port Reference

Customer Segmentation

Customer Segmentation

Example: Using CAMEO Port Data in a Mail Campaign