You can run the duplicate check batch jobs to detect duplicate records. When you create a record,
Cloud MDM - Customer 360 for Salesforce
) identifies potential duplicate records that exist in Salesforce before it creates the record. After you find the duplicate records, you can run the merge batch job to merge the duplicate records based on the merge rules that you configure in the merge settings.
You can configure
to prevent duplicate records at the point of entry into Salesforce. You can identify duplicate records among the existing records in your organization. You can merge the duplicate records after you identify them.