For fuzzy-match base objects, defines the primary goal behind a match rule. For example, if you're trying to identify matches for people where address is an important part of determining whether two records are for the same person, then you would use the Match Purpose called Resident. Each match purpose contains knowledge about how best to compare two records to achieve the purpose of the match. Informatica MDM Hub uses the selected match purpose as a basis for applying the match rules to determine matched records. The behavior of the rules is dependent on the selected purpose.