Configuration Guide

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Match Column Types

You can configure a fuzzy or exact column type for match rules.

The following table describes the column types for match rules:

Column Type	Description
Fuzzy	Probabilistic match . Use for columns that contain data that vary in spelling, abbreviations, word sequence, completeness, reliability, and other inconsistencies. For example, fuzzy columns include street addresses, geographic coordinates such as latitude, longitude, and elevation, and names of people or organizations.
Exact	Deterministic match. Use for columns that contain consistent and predictable patterns. Exact match columns match only on identical data. For example, IDs, postal codes, industry codes, or any other well-defined piece of information.