Effective in 10.5 HotFix 4, you can bookmark business entities in Entity 360.
The following URL format contains a link to the bookmarked entities:
http://< host >:< port >/e360/mdm/entity360view/?wstate=(%27$ws%27:%27<workspaceID>%27,coLabel:<BELabel>)&bdd_name=<applicationName>
The URL determines which section of the application to access and identifies the business
entity to display. Bookmarks enable opening entities from external applications or directly
from a browser. Users can share a bookmark URL with another user.
Previously, you could bookmark the default business entities. Bookmarks were also available for the following functionalities: Save and New in Record Layout, Matching Records, Network, Hierarchy, Job Monitor, Task Manager, Additional Custom Pages, File Imports, AdHoc Matches, and Drafts.
For more information about to how to bookmark business entities, see
Informatica®
Multidomain MDM 10.5 HotFix 4 Data Director User Guide