Informatica's strategy is to strengthen our customers with our leading multi-domain MDM solution for consolidating all master data and leveraging the potential of relationship insights across it. For that, Informatica offers trusted master data-fueled applications for dedicated use cases, industries, and roles. One important use case is around enabling collaboration for new product introduction across all channels. Product information and experience management as a vital component of master data management.

Product 360 leverages the full power and capabilities of Informatica's Intelligent Data Platform and provides a unified user experience, built-in data quality engine, business process management, search, and metadata, all inherited from the MDM architecture it's built on. This allows you to start smart and grow fast, making it easy to adapt to both, market changes and the competitive landscape.

Within the same year which Informatica has been launching the major release of 10.0, we are proud to bring the next key set of innovation to our customers. Informatica MDM - Product 360 10.1 comes with a rich set of new capabilities to further help you delivering more effective product content to customers across digital channels. While delivering a huge number of features towards business user experience, an equal amount of new possibilities can be found in the underlying platform services and supported use cases for enterprise scalability.

We hope you enjoy this release and all the great new things that come with it.

The key innovations are:

User Experience	Completely revamped web user interface, including new capabilities to bring user experience to the next level Automated content enrichment with AI-driven product classification using the CLAIRE™ recommendation service Deep visibility into data changes and history with the next-generation audit trail component to democratize data for users
Enterprise Scale and Platform Enhancements	New Object API component allowing read access to complete product records by a single call Swagger UI (OpenAPI) to provide a visual user interface when working with the List API or Management API of Product 360 Enhanced batching of high data load operations to significantly boost performance in enterprise deployments and setups