You use Marketo to create lists that include a group of specific leads whom you can generate interest in the product. Marketo tracks and stores the online activity of leads from email clicks, website visits, engagement programs, and social networking sites where you posted the campaign. Marketo provides a view of the high-score leads in a particular region who visited the data integration campaign website in the last two weeks, leads who registered for an upcoming conference on data integration, or prospects who visited random data integration websites.

You can then configure a

synchronization

task or

mapping

task to read data from Marketo and write data to a CRM system. The sales team can use the data to gain a sales opportunity.