Informatica's strategy is to strengthen our customers with our leading multi-domain MDM solution for consolidating all master data and leveraging the potential of relationship insights across it. For that, Informatica offers trusted master data-fueled applications for dedicated use cases, industries, and roles. One important use case is around enabling collaboration for new product introduction across all channels. Product 360 10.5 caters to these product information and experience management use cases as a vital component of our master data management offerings.

Product 360 provides a unified user experience, built-in data quality engine, business process management, search, and metadata. All inherited from the MDM architecture it's built on. This allows you to start smart and grow fast, making it easy to adapt to both, market changes and the competitive landscape.

With this latest release, we continue to deliver innovations which support your use cases and mark a true major release in June 2022. Informatica MDM - Product 360 10.5 comes with a rich set of new capabilities to further help you effectively manage product information and will also help you deliver more effective product content to customers across your digital sales channels. While delivering a huge number of features toward business user experience, an equal amount of new possibilities can be found in the underlying platform services and supported use cases for enterprise scalability.

The key innovations are:

Automated content enrichment with AI-driven brand extraction derived from your product descriptions using the CLAIRE™ recommendation service.
Real-time translation API integrations for automated content enrichment using the CLAIRE™ recommendation service.
Increased data governance providing possibilities to dynamically filter lookup values on characteristics based on other field attributes of the product.
Enhanced search query management through the web user interface, including new capabilities to bring user experience to the next level.