The goal of merging data in Informatica MDM Hub is to eliminate all duplicate records by combining them together into a single, consolidated record—while maintaining full traceability so you can determine which systems, and which cells from those systems, contributed to the BVT. Duplicate records are identified during the match process.

Informatica MDM Hub compares records at the cell level to detemine which cells have the highest trust level. The data in the cells with the highest trust level are consolidated to form the base object.