Table of Contents

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  1. Preface
  2. Introduction
  3. Address Validation Status Ports
  4. Building and Residence Data Ports
  5. Business and Organization Data Ports
  6. City and Locality Data Ports
  7. Country Data Ports
  8. Customer Segmentation Data Ports
  9. Enrichment Data Ports
  10. Formatted Data Ports
  11. Postal Carrier Certification Data Ports
  12. Postcode Data Ports
  13. Province and State Data Ports
  14. Residual Data Ports
  15. Street Data Ports
  16. Supplementary Data Ports
  17. XML Ports

Address Validator Port Reference

Address Validator Port Reference

Category Description

Category Description

Output port that writes a text description of the likely social and economic status of a household.
The Category Description port uses reference data to return customer segmentation data for the address. Customer segmentation is a form of demographic analysis that infers social and economic status information about the residents at an address. For example, customer segmentation can estimate financial wealth, age, and family size for the address residents. The Category Description port describes the social and economic indicators that customer segmentation infers about an address.

Category Description Usage

Select Category Description to write a description of the customer segmentation category to which the address residents belong. The category represents the likely social and economic status of the residents.
Consider the following guidelines when you use the Category Description port:
  • Category definitions vary from country to country. If you perform customer segmentation analysis on addresses from more than one country, add a country code output port to the address record.
  • You can select the Category Code port when you select Category Description. The Category Code port writes a code value that represents the category.
  • The category description identifies several social and economic factors that may apply to residents at an address. Select the Group Code or Group Description port to add higher-level demographic data to the address record.

Port Location

The following table provides the location and default precision of the Category Description port:
Port Type
Port Group
Template Model
Precision
Output
CAMEO
Basic
200

Category Description Output Values

The Category Description port writes a text description of the customer segmentation category for the address. The port can return descriptions for multiple countries.
For example, the following table describes the output generated on the Category Description port for Swedish addresses:
Code
Description
1A
Educated couples and families in exclusive areas
1B
Mature and retired home owners in rural dwellings
1C
Older and mature couples in executive family neighborhoods
1D
Affluent couples and families in rural and suburban areas
1E
Older and mature households in wealthy family neighborhoods
2A
Wealthy school-age families in retired communities
2B
Retired executives in affluent areas
2C
Older couples and single people in retired neighborhoods
3A
Couples in comfortable family neighborhoods
3B
Couples and families in rural and suburban areas
3C
Comfortable couples and families with school-age children
3D
Couples and families with pre-school and school-age children
4A
Retired couples and single people in older rural communities
4B
Comfortable couples and families in rural neighborhoods
4C
Comfortable older couples and single people in retired areas
5A
Couples and families in retired outer suburban areas
5B
Less affluent mature families and retired couples
5C
Young couples and single people in retired neighborhoods
6A
Educated couples and single people in less affluent neighborhoods
6B
Couples and families in less affluent outer suburbs
6C
Less affluent couples and single people in student areas
6D
Young and older couples and families in mixed areas
7A
Poorer couples and single people in student areas
7B
Poorer mature households in retired areas
7C
Students in young single person neighborhoods

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