When the matching batch job runs, the external data record and the master bean record must have a match score that meets or exceeds the high matching threshold. If the total match score achieves the high matching threshold,

Customer 360 for Salesforce

considers the external data record and the master bean record a match.

Customer 360 for Salesforce

then consolidates the two records when you run a consolidation batch job.

When the duplicate check batch job and duplicate contact check batch job run, records must have a match score that meets or exceeds the duplicate threshold. If the total match score achieves the duplicate threshold,

Customer 360 for Salesforce

considers the records as duplicates.

Customer 360 for Salesforce

then merges the two records when you run a merge batch job.

Customer 360 for Salesforce

does not use the low matching threshold to determine matches or duplicates.