The match process uses match rules to identify the records that are similar to the record that you opened in the
Business Entity
view. The degree of similarity among the records depends on how the match rules are defined.
The MDM Hub Administrator or a Data Steward defines the match rules in the Hub Console. Match rules identify the record columns to search and the type of match to use, that is, fuzzy or exact. For more information about match rules, see the
Multidomain MDM Configuration Guide
.
This list of similar records is only a starting point. Records can be similar, without being duplicate records. You must review the similar records and identify the duplicates.