You can prepare a large address record set for a mail campaign. If you create the addresses in the format that the mail carrier prefers, your mail costs are significantly reduced. When you prepare addresses for mailing, select output ports that write each line of the formatted address to a single port. You can select a different port for the contact name, the street address lines, and the locality and post code lines.

You can add customer segmentation data to residential address records. Customer segmentation data indicates the likely income level and lifestyle preferences of the residents at each address. You select ports from the CAMEO output group to add customer segmentation data to address records. You can use customer segmentation data in mail campaigns that target multiple consumer markets.

When you prepare a record set for Australia Post, Canada Post, or the United States Postal Service (USPS), you can add data that confirms the deliverability of each address.

You can verify that the address records held by your organization are accurate to industry or government regulations. Select output ports that write each address data element to a separate field. Also select the address validation status ports that provide detailed information on the accuracy and completeness of the output data.

You can enter a partial address and retrieve the valid complete addresses that match the partial address in the reference data. To complete partial addresses, configure the transformation to run in suggestion list mode or interactive mode. You can enter the input address as a single line on the Complete Address port.

In parallel with other data projects, you can to improve the structure and general data quality of the address data set. For example, the data set may contain more columns that you need, or it may contain the same type of data across multiple columns. You can reduce the number of columns in the data set, and you can simplify the columns that you use for different types of data.