You can enable legal form normalization, country name normalization, and domain normalization in
Customer 360 for Salesforce
Legal form normalization is the process of extracting the legal form from the company norm and populating the legal form field with normalized data. Country name normalization is the process of standardizing the data in the country name field. Standardized country data improves reporting because it ensures that all of your data for a specific country exists in a single country category. Domain normalization ensures domain field consistency and improves the match results.