An organization can also define business entity types for data that is unique to the business. For example, a charity defines donors as a type of business entity. A medical device manufacturer defines unique device identifiers. Many organizations define more than one business entity type. The application developer controls which business entity types exist in a

Data Director

application.

In the MDM Hub Store, a business entity corresponds to a record in a base object table. The parent record contains identifying information for the business entity. The parent record has a relationship to child records that contain data related to the business entity, such as addresses and telephone numbers.